Never miss a story: sign up to SmartCompany’s free daily newsletter and find our best stories on Twitter, Facebook, LinkedIn and Instagram. You might well find that such an investment will yield sales from locations you once could only dream about. Think about getting a dedicated and experienced resource to run it for you. You may even already have the warehousing and pick and pack capabilities in place - a huge advantage over those contemplating competing with you.īut being competitive in the space is going to require far more thought, planning and resourcing than just building a website and hanging it out there in cyberspace. If you can be successful servicing a market within a given location, what’s stopping you catering for the same demographic on a much wider scale - notwithstanding freight limitations? You don’t even have to invest in inventory as many are willing to ‘drop ship’ (freight direct to your customer) on your behalf.
Freeway pro set up ecommerce professional#
For just a few thousand dollars and a minimal ongoing charge, you can have a professional e-commerce website created. Low barriers to entryīecause of the lack of location barrier, competition is fierce. You could even argue that the different markets your website can service could each command its own resource in the same way that a large retailer has stores in different locations.īut in turn, there’s the rub. It really stands to reason that if you are going to provide your physical store with the resources it needs to service its local market, why on earth wouldn’t you resource your online store in a similar, or preferably even greater way? In my view, the massive difference between the two local and potentially global markets requires specialist attention and resourcing. The exciting part is that if you are set up well enough, you can cater for customers around Australia and beyond just as well as you can those living near Chadstone - provided freight costs can be kept in reasonable check.īut because location is less of a concern, your market is both significantly larger and more difficult to target with your advertising. The ramifications of this fact alone are massive, exciting and simultaneously scary for the retailer. Your website resides on the ‘world’ wide web, which means that anyone in the world with a connection can visit - provided of course that they know about it, or can find it. If you’re a retailer at Chadstone, that means your physical market is going to lie within this zone.īut clearly, once you put your e-commerce website online, there is no such location limitation. It is so ubiquitous, offers so much choice and is so well located near the Monash Freeway that its customers are likely to reside within a 30km radius of it. Take Melbourne shopping monolith Chadstone for example. Physical stores are predicated around a location and the customers that can reasonably get to it. Location, location, location restrictions The latter means that you will need to have an. I don't really use any of their features.You'll also receive messages on behalf of our partners. Its worth mentioning that WooCommerce is an open-source eCommerce platform and a dedicated WordPress plugin. I just upload my site and that's about it. Were you trying to warn me about them, or just refer me to the whole Bluehost/Zen Cart combo they offer for free? I hope it's nothing bad - I have had a good experience with Bluehost so far, but I'm extremely low maintenance. Kim: your cryptic remark led me to do a search for Bluehost in all open forums. I wish Mal would add an inventory function! I would totally pay for it - maybe we can get a group together to lobby Mal for the upgrade!!! I'm using Mal's e-commerce, which I love. I would like to have some functionality that, when someone buys the last of an item, the site posts a "sold out" message in place of the "add to cart" button. The main problem is that a lot of the things I sell are one of a kind, so I want to avoid multiple purchases. I've also read that you can write a little PHP/remote call script to ping a mySQL database, and you can keep track of your inventory that way. functions b/c I'm using Constant Contact to manage my mailing list. I don't need all their email, coupon, etc.
But it sounds like ZC is sort of overkill for what I need - and may not even work with Freeway anyway.
What I really want is some way to track inventory, which is what I had hoped Zen Cart would do. To answer your questions - basically I have everything designed in Freeway.
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